Good On You Spotlights 46 UK Sustainable Fashion & Beauty Brands

Good On You has released its latest selection of 46 'Good' and 'Great'-rated fashion and beauty brands based or producing in the United Kingdom, emphasizing sustainability across their operations Source. This initiative aims to make it easier for consumers to shop locally and support brands that prioritize ethical practices from production to consumption.

What Defines a Sustainable Brand?

Good On You's assessment criteria for a more sustainable brand focuses on its complete impact, broken down into three key sustainability pillars: people, planet, and animals Source. This comprehensive approach goes beyond surface-level claims, providing a deeper look into a brand's true ethical commitment.

People Pillar

Under the 'people' pillar, Good On You evaluates the fair treatment of workers throughout the supply chain Source. This includes scrutinizing policies and practices related to child labor, forced labor, worker safety, the right to form unions, and the payment of a living wage. Ensuring fair labor practices is a critical component of genuine sustainability.

Planet Pillar

For the 'planet' pillar, the rating system examines a brand's resource and energy management, its efforts to reduce carbon emissions, and its impact on waterways Source. Safe chemical usage and disposal practices are also key considerations, highlighting a brand's commitment to minimizing environmental harm.

Animal Pillar

The 'animal' pillar assesses the use of animal products like wool, leather, fur, and exotic animal skins in fashion, and animal-derived ingredients in beauty products Source. Brands that are 100% vegan are highly regarded, reflecting a growing consumer preference for animal-friendly options.

Why Shop Locally for Sustainability?

Choosing to shop from brands within one's own country or region, like the UK, offers several benefits including supporting the local economy and potentially reducing the carbon footprint associated with shipping and logistics Source. This local focus allows consumers to align their purchasing decisions with their values while fostering community growth.

Good On You encourages consumers to use their detailed brand directory for more information on individual brand ratings Source. The platform also provides similar guides for other regions, including the USA, Canada, Europe, Australia, and New Zealand, catering to a global audience interested in sustainable consumption.