Nick Hogan Saves Hulk Hogan's NYC Bar Project
Nick Hogan has stepped in to ensure his late father Hulk Hogan's vision for Slam, a three-story sports bar in NYC, moves forward, with a grand opening planned for later this year [Source](https://pagesix.com/2026/07/20/celebrity-news/hulk-hogan-themed-nyc-bar-nearly-died-with-wwe-legend-until-his-son-stepped-in-to-save-project/?utm_campaign=pagesix&utm_medium=referral).
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Hulk Hogan's son, Nick Hogan, is taking the reins to complete his father's final project, Slam, a massive three-story sports bar located across from Madison Square Garden. The venture, a $7 million investment by New York hospitality veteran Rich Rosen, faced uncertainty after Hulk Hogan's passing in July 2025. Nick Hogan has now been appointed Vice President of American Sports Bar Entertainment and is spearheading the project to ensure his father's vision is realized Source.
This development matters because it ensures the legacy of Hulk Hogan continues through this significant establishment in a prime New York City location. For fans, it means a long-anticipated venue dedicated to the WWE legend will finally open its doors. For the hospitality industry, it signifies a major new player in the highly competitive NYC market, especially as new establishments continue to open in Summer 2026 and prepare for Fall 2026.
Looking ahead, a weeklong grand opening celebration is scheduled for later this year. This event is expected to draw considerable attention, celebrating Hulk Hogan's impact and marking the official launch of Slam as a new landmark for sports and entertainment in New York City, further solidifying Madison Square Garden's status as a cultural hub. Details regarding specific dates for the grand opening during Fall 2026 are anticipated soon Source.
Key takeaways
- 01Nick Hogan is moving forward with his late father Hulk Hogan's NYC sports bar project, Slam.
- 02The three-story venue, a $7 million investment, is located directly across from Madison Square Garden.
- 03A weeklong grand opening is planned for later this year, expected to celebrate the WWE legend's legacy.
Frequently asked
What is Slam?+
Slam is a three-story sports bar in New York City across from Madison Square Garden, a project originally conceived by Hulk Hogan and Rich Rosen.
Who is currently involved with the Slam project?+
Nick Hogan, Hulk Hogan's son, has taken over the project as Vice President of American Sports Bar Entertainment, partnering with Rich Rosen.
Sources
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